CoinDCX, one of India’s largest crypto-asset exchanges and liquidity aggregators, has revealed that it will allocate $1.3 million towards increasing awareness and adoption of cryptocurrencies in India, a country with a population of over 1.5 billion.
According to a press release shared with Crowdfund Insider, the initiative aims to introduce 50 million Indian consumers to cryptocurrency markets. CoinDCX’s management said that the campaign, called TryCrypto, will operate as a long-term project that will support the cryptocurrency industry’s growth “well into the future.”
As noted in the announcement, the $1.3 million investment from CoinDCX will support the TryCrypto initiative with funds being directed towards educational programs, seminars, workshops, and distance learning courses (15%). Roadshows and awareness campaigning will receive 25% of the total investment. Meanwhile, meetups, community events, and community engagement will also be funded with 25% of the total investment. Product trials will get 35% of the total invested.
CoinDCX will also be introducing DCXlearn, a full-fledged crypto learning program.
Sumit Gupta, CEO and co-founder at CoinDCX, stated:
“Only 5 million people in India currently hold cryptocurrencies—less than 0.5% of the population. We believe, however, that by educating consumers and combating negative preconceptions of the industry we can boost the number from 5 million to 50 million, so that everyone can unlock the benefits of digital assets.”
“In order to achieve this seachange, we are working with a host of