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Indian Crypto Exchange CoinDCX to Allocate $1.3 Million Towards Increasing Digital Currency Adoption in India – Crowdfund Insider

CoinDCX, one of India’s largest crypto-asset exchanges and liquidity aggregators, has revealed that it will allocate $1.3 million towards increasing awareness and adoption of cryptocurrencies in India, a country with a population of over 1.5 billion.

According to a press release shared with Crowdfund Insider, the initiative aims to introduce 50 million Indian consumers to cryptocurrency markets. CoinDCX’s management said that the campaign, called TryCrypto, will operate as a long-term project that will support the cryptocurrency industry’s growth “well into the future.”

As noted in the announcement, the $1.3 million investment from CoinDCX will support the TryCrypto initiative with funds being directed towards educational programs, seminars, workshops, and distance learning courses (15%). Roadshows and awareness campaigning will receive 25% of the total investment. Meanwhile, meetups, community events, and community engagement will also be funded with 25% of the total investment. Product trials will get 35% of the total invested.

CoinDCX will also be introducing DCXlearn, a full-fledged crypto learning program.

Sumit Gupta, CEO and co-founder at CoinDCX, stated:

“Only 5 million people in India currently hold cryptocurrencies—less than 0.5% of the population. We believe, however, that by educating consumers and combating negative preconceptions of the industry we can boost the number from 5 million to 50 million, so that everyone can unlock the benefits of digital assets.” 

Gupta added:

“In order to achieve this seachange, we are working with a host of